TRUSTED TO CREATE CONTENT FOR:

SELECTED WORK

UGC that doesn't feel like an ad

Food

Meet the Creator

hi, i'm shayla

I’m a Florida lifestyle UGC creator, mom, and marketer who loves creating content that feels like a recommendation from a friend rather than an ad. My content is rooted in real life: motherhood, home, routines, wellness, and the everyday products that genuinely make life easier or more enjoyable.

Before stepping in front of the camera as a creator, I spent years behind the scenes in marketing, developing campaigns, managing digital strategy, and learning what actually makes consumers stop, pay attention, and take action. That experience allows me to approach UGC from both sides — understanding what feels authentic to the audience while still keeping the brand’s goals at the center of the content.

As a mom, I also understand how much trust matters when someone is deciding what to bring into their home, use on their body, or purchase for their family. I create content that feels warm, relatable, and lived-in — whether I’m sharing a product naturally within our routine, telling a story, demonstrating how something works, or speaking directly to a specific consumer pain point.

When we work together, you’re not just getting someone who can create a beautiful video. You’re getting a creator who thinks strategically about the hook, messaging, audience, product benefit, and call to action — all while making sure the final piece still feels like content someone would actually want to watch.

SELECTED WORK

WAYS WE CAN WORK TOGETHER

Creative Strategy